For all transformations of existing or development of new products and systems there are only two processes; Requirements Identification, and Validation (RIV), and Design and Implementation (DI). RIV works with the customer to identify the customer's system and programmatic requirements and ensure that the requirements are met. This is the "what the customer wants." The DI provides the "how the requirements will be met" by transforming and existing product or system, or by developing a new product or system.
Everything else is in getting the correct and complete requirements from the customer, and the details of design, like what subject matter is needed, and so on.
Ellinger's first rule of customers: "Customers don't know what they want, but they do know what they don't want."
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